Saying ‘No’ to Your Child: How to Be a More Assertive Parent


Young girl with parents at kitchen table

Kids can make it incredibly hard for adults to say “no,” whether your young child is having tantrums and acting out—or your teen has escalated to becoming verbally (or physically) abusive.

Your child might also try to make you feel guilty to get his way, or he might act overly sweet and responsible, only to revert to his normal self after the “prize” has been won.

This behavior usually starts when kids are young. Maybe your daughter acted out in the grocery store when she didn’t get something she wanted. You tried to be firm but relented and let her have the candy or toy she was screaming for so she would be quiet and stop embarrassing you.

Remember: your job is to set the limit, not to control how your child feels about it or reacts to it.

Or maybe you were at home one day, and you told your son to turn off the TV. Perhaps he cried, put on his best sad face, and said, “Please, mommy—just ten more minutes?”

The ten minutes turn into thirty and then an hour, and you find yourself feeling frustrated and angry that you didn’t stick to your limits.

The bottom line is that we all know what we should do in these situations but let’s face it—it’s hard.

Giving In to Your Child Becomes a Pattern Over Time

Over time, parents can get stuck in a pattern of giving in even though they want to set firm limits. But it’s never too late to start taking back your authority so you can help your child develop the skills he’ll need to cope when people tell him “no” in the adult world.

Why Are Setting Limits Difficult?

Most parents want their kids to be happy. Most of the time, when your kids are happy, you’re happy.

The opposite is also true. It’s difficult to see your child hurting because it hurts you too.

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For many parents, it’s easier to give in than to deal with their child’s negative reaction. Or their own feelings of parental guilt.

Other parents give in by doing their child’s chores for them without holding them accountable because it’s easier than fighting about it.

So basically, parents become too focused on keeping the peace or feeling better emotionally.

Society Makes It Hard to Say No

Parents often struggle to say “no” because of other people’s opinions or pressure from friends, family, or society in general. Parents often feel that they should do this, or they should
allow that.

I talk to many parents in coaching sessions who doubt their decisions because other parents seem to be doing things differently.

Or, they received criticism from someone they trust, such as their parent or their best friend.

So they compare themselves to others—or an imagined ideal—and act how they think they should out of fear of being judged, rather than acting how they think is right for their family and their child.

Stick to Your Values

Here’s the truth: nobody knows your values and your child better than you do. So try to remind yourself of that when you’re feeling outside pressure to be a certain way with your child.

Keep your focus on the big picture and remember, no matter the reason, giving in is a quick fix that will almost guarantee problems later on.

As James Lehman, creator of The Total Transformation® child behavior program, teaches:

“Always ask yourself, ‘What’s the best thing to do for my child right now?’”

Sometimes the answer is to set limits and give a consequence to teach them an important lesson about behavior. Know that you have a right, indeed a responsibility, to enforce your values in your home.

Keep the Long-Term Goal in Mind

Before you answer a request from your child, ask yourself:

“How do I want my child to be as they grow older? What do I want them to learn here?”

Think about this before you respond to your child. You can start to take back control by keeping your long-term goal in mind.

If your child continues to lash out at you, beg you, or badger you after you’ve told them “no,” it’s very important to set a clear and firm limit.

Your Job as a Parent is to Set Limits

Remember: your job is to set the limit, not to control how your child feels about it or reacts to it.

So focus on what you can control—yourself and how you act. Tell your child their behavior isn’t going to get them what they want. And then walk away.

After you walk away, do something to take care of yourself, something that will help you deal with the stress or frustration you’re feeling.

For example, you might call a friend, go for a walk (if your child is old enough to be left alone), or write in a journal. No matter how you cope, be sure to stick with the limit that you have set.

Avoid the Slot-Machine Effect

There will be times that you make mistakes, but it’s important to be as consistent as you can. You can follow through 9 times out of 10, but that one time you didn’t follow through and gave in will be what your child remembers. And he’ll keep coming back for more.

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I call this the “slot machine effect.” Behavioral psychologists call it intermittent reinforcement. Intermittent reinforcement is what makes slot machines, scratch-off tickets, and other types of gambling addicting. Even though you don’t get rewarded every time with a slot machine, the rewards come just often enough to keep you playing the game.

Use Positive Self-Talk

Positive self-talk is a surprisingly helpful tool. Say things to yourself like:

“It’s okay if he’s angry now. This is what’s best to help him become a mature, responsible adult who can take directions from his employer.”

“It’s normal for my daughter to be angry with me at times. Being angry is the only way she can learn to deal with anger. But it’s going to be okay once things calm down. We can get through this.”

If you allow yourself to entertain negative thoughts about how difficult the situation is or what an awful failure of a parent you are, it will be much harder for you to follow through with the limit you have set.

Rise above the urge to beat yourself up and put yourself down. Instead, focus on being strong and positive.

Don’t Fall for Manipulative Sweet-Talk

While some kids can get pretty ugly when they’ve been told “no,” others can take it to the other extreme by acting too good to be true. I’ve heard many parents say: “She can be so sweet when she wants something.”

You may have the type of child who suddenly starts scrubbing the toilet and making you breakfast after you’ve said no to them. Or your child may cry and sob and thrust that “You don’t love me!” dagger directly into your heart.

Don’t fall for it. It may be charming, but it’s manipulative. If you said “no” and you mean “no,” then it’s “no.”

It’s important that you recognize manipulation for what it is. Acknowledge it, and then acknowledge your guilt.

Yes, it’s horrible to feel guilty, but it’s not worth sacrificing your authority to ease your guilt. You are strong, and you can cope if you remind yourself that effective parents set limits and that parents have to say “no.” It’s part of your job description.

Use your positive self-talk here as well and stand your ground. If your child makes another request to which you have already said no, let them know you appreciate their help and (not “but”) it doesn’t change your answer.

Don’t Over-Negotiate

Over-negotiating is another trap parents often fall into. This is what happens when you say “no,” your child manipulates and out-lawyers you, and then you give in and say “yes.”

This teaches your child that his manipulative or abusive behavior works. It rewards the behavior, so it continues and may even get worse.

Over-negotiating also teaches your child that boundaries and limits are optional. He learns that when you say “no,” it doesn’t mean “no.”

Your child learns that you don’t mean what you say. And if you don’t mean what you say, then you lose your authority, and your child is in charge.

Appropriate Negotiation is Okay

There are acceptable ways for kids to negotiate. What this looks like is that your child doesn’t jump right into any sort of abusive behavior. She might express some unhappiness about your answer, but not in a harmful way.

When negotiation is healthy, your child will leave the situation, think things through, and then come back and calmly ask for a compromise. It should sound like a business transaction—no crying, no verbal abuse, no threats, no manipulation.

For example, let’s say you’ve told your teen daughter she can’t stay out past a certain time after the dance. The next day, she comes back to you and says, “Hey, I’ve been thinking about my curfew. What if I come home on time for the next two weeks? If I do that, then can I stay out later after the dance?”

If your child has been appropriate between your “no” and her proposal, then it might be okay to consider her idea, especially if your child agrees to practice a behavior you want her to improve on.

And keep in mind that appropriate doesn’t mean perfect. Suppose your son stomped to his room and slammed the door—which is a pretty harmless show of frustration—and then he conducts himself decently during his discussion with you later. Saying “yes” to a child who negotiates appropriately like this is an opportunity to reward positive behavior. The reward shows your child that calm, respectful communication skills work and help him get what he wants.

But don’t forget your values. In many cases, the answer is “no” and has to be “no.” In this case, thank your child for acting appropriately, but gently let him know the answer still has to be “no.”

Avoid the Promise Trap

A word of caution: your child can be very calm and respectful and make a completely appropriate-sounding request. But don’t fall into the trap of giving your child the payout before he’s earned it.

I’ve talked to parents who fell right into the promise trap. Kids may promise to change or promise to do something you want them to do only if you give them something they want first.

This is not a compromise, and it’s not a respectful, businesslike proposal.

It’s manipulation, plain and simple. Don’t fall for it.

Begin With One New Limit

No parent gives up their authority intentionally. And it certainly doesn’t happen overnight. It took time to get to this point, and so it’s going to take time to restore your authority once again.

As tempting as it is to overhaul your entire parenting strategy and say “no” to everything, resist that urge and pick just one thing to start with. You’ll be most effective that way.

For example, let’s say your daughter spends all weekend every weekend at her friend’s house, and it’s a huge hassle, on top of which you never see her, and she’s not home to get her chores done. You might start by letting her know that from now on, she can only spend one night per weekend with her friend, and she needs to be home by 3 pm the next day.

This is a single clear limit that you can remember and enforce consistently. If you have too many new limits, you might start to forget what they are, and then consistency goes right out the window.

Explain to Your Child What is Changing

Once you decide what one thing you will start saying “no” to first, find a relatively calm time to present your plan to your child. Let your child know what is changing, including how you will respond to their acting out or manipulation.

Communicate it to them in writing, an email, or a text message if they won’t talk in a half-decent way to you face-to-face. Acknowledge their frustrations and discuss what they can do to cope with the anger they’re going to feel.


Continue to keep your long-term goal in mind when things get tough. And remember to walk away and take care of yourself when you’re having a hard time standing your ground.

Just take it slow, and when you feel like you’re succeeding with consistently enforcing your new rule, then you can add another new rule.

I like to tell parents that this is a slow process, similar to putting together a large, complicated puzzle. You know what you want it to look like at the end, but you have to put the pieces together slowly, one by one.

Day by day, piece by piece, you’re working toward that long-term goal of having a child who can cope with the limits you’ve set and hearing the word “no.”

This is a child who will be able to conduct himself well in the adult world because of all the hard work you did along the way.

Related Content:
Challenging Parenting Issues: 5 of the Hardest Things Parents Face
Are You Embarrassed by Your Child’s Behavior? 5 Ways to Cope

Notes and References


Sara Bean, M.Ed. is a certified school counselor and former Empowering Parents Parent Coach with over 10 years of experience working with children and families. She is also a proud mom.

Comments (2)
  • Jono V

    My children's mother has always had only one parenting rule:

    "You do what you whatever you want, provided I don't have to get off my social media".

    Teenage children love this rule!

    Any attempt to parent my children differently resulted in a united attack against me from children and their mother.

    They have now all left me. They consider me to be a monster, refuse to have anything to do with me, and spend their nights dissecting every day of their lives.

    My 18 year old son is now demanding that I apologize for every misdemeanor he considers that I have committed, right down to every time that I tried to reduce his screen time. If he considers that my apology is not genuine, he says that he will never have anything to do with me.

  • courtellis
    It has not been ever hard for me to say no to my children...
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